paul dot gokin at gmail dot com     +38 098 563-9298 (Kiev, Ukraine)  

Main research and reports

Interface Design for eCommerce eBook (117 pages, 4.34 MB, zipped .pdf). Table of contents
Best practices series: Design strategies for putting print catalogs on the web. (35 pages, 4.87, .pdf).

Praise for "Interface Design for eCommerce Applications":

"Paul's understanding of usability issues surrounding the web is second to none. Anyone in charge of making a website truly usable in the real world would benefit from Paul's in-depth analysis, examples and guidelines."

- C. Heise, CXDi

"As a designer, I have read each chapter of this book and use it often to double-check web structure in the sites I develop. It has helped me to critique my websites through the eyes and mind of a potential user."

- K. Jasmin, Hayes Group